Product sustainability

Whether on the pitch or off it: fair and responsible action plays a central role in all of Borussia Dortmund’s activities. As a societal actor with significant influence, it is not only of great importance for BVB to continuously advance its own sustainable development but also to promote transformation processes and raise awareness. Step by step, we want to improve together. On this journey, we also wish to take you along. This specifically means that, alongside the conventional range, we are gradually expanding our product offerings to include more sustainably produced alternatives. We not only identify and explain these but also show you which certification labels we rely on and how we define “sustainable.” Borussia Dortmund is aware of its responsibilities. The focus is not only on optimal product quality but also on upholding human rights as well as social and environmental standards concerning the supply chain.

From the Field to the Fan Shop

The “From the Field to the Fan Shop” initiative by BMZ and textile company BRANDS Fashion: Borussia Dortmund is collaborating with eight other football clubs from the 1st and 2nd Bundesliga to advocate for fair organic cotton in the production of their fan merchandise. In the coming three years, the “From the Field to the Fan Shop” project will support 450 Fairtrade-certified small farmers in India in transitioning to organic farming. The cotton grown will be used in the production of merchandise items for clubs in the first and second Bundesliga. Additionally, around 1,000 children and young people from the region will benefit from sports training. The initiative was launched by the Federal Ministry for Economic Cooperation and Development (BMZ) in partnership with the textile company Brands Fashion. In addition to 1. FC Union Berlin, Arminia Bielefeld, Eintracht Frankfurt, Hamburger SV, SV Werder Bremen, VfB Stuttgart, and VfL Wolfsburg, Borussia Dortmund and FC St. Pauli have recently joined the alliance.

Organic Cotton from India

The products of this initiative are made from fair organic cotton, cultivated in collaboration with small farmers in India. We source this cotton from the project and process it for our textile collections, which will be available from the end of 2023. At the same time, the project provides children and young people in the communities where the cotton is grown with the opportunity to gain educational prospects through sports training, particularly benefiting girls and young women.

Conscious Decisions When Buying

Discover the labels for understanding the sustainability aspects while exploring our products.